Synopsis

Born in Morocco in 1958 then moving to France as a child Erick Ifergan started his career as a stills photographer before moving on to direct music videos in the 80's. But more notably he also went on to have a very successful career in advertising, directing commercials. This Short documentary film by English filmmaker Steve Conway explores the dilemma of an artist, who while successful commercially questioned it all if the work had no other meaning than to sell lots of products.